Amazon Fashion: The Drop
Amazon Fashion’s newest capsule collections called “The Drop” were curated by seven notable influencers in New York, London, Hamburg, Los Angeles, and Tokyo. Each launch event brought to life the inspiration for the design, welcoming guests to see, play, and style the collection, with each space designed to encourage social posting and digital amplification of the launch. We also managed the launch of @AmazonTheDrop Instagram channel, strategizing and shooting in-feed and story content before, during, and after each event.
My Role: Account and Client Management
Project Stats
133+
Influencers
340+
Social Posts
6.4M+
Impressions
4M+
Reach
