Olay: Unicorn Island & Project Luna

This two-part destination event in Sedona, Arizona included a 3 day retreat for influencers to the #OlayOasis educating them about sun-care and self-care. Through immersive destination-driven programming, we brought the importance of sun-care and Olay’s line of sun defense to life by submitting attendees to the ultimate torture tests in the desert sun, with a focus around the science behind the innovation.

The second half of the trip hosted selected press to preview Olay’s newest Retinol skin-care products. Inspired by the power of healing during sleep, guests explored the beauty of Sedona’s starry skies. Activities included plenty of pampering focused on rest and recovery.

My Role: Account and Client Management + Event Operations

Project Stats