PopSugar: Kohl’s Give Joy Shop

In a larger than life snow globe cash grab guests had a chance to win up to $30 worth of Kohl’s Cash, incentivizing consumers to purchase from Kohl’s for the holiday’s. In the 15 seconds that guests had to grab as many pieces of ‘Kohl’s Cash’ as they could, their photo was taken in a 180 photo booth. Kohl’s products were also in custom designed displays allowing shoppers to purchase on-site via iPads. As an additional tech element, guests were prompted to take part in the Pinterest Magic Gift Globe by using their phones and the Pinterest app to make gift selections for others or themselves. The holiday event took place in The Oculus in New York City and Navy Pier in Chicago.

My Role: Account and Client Management

247

Attendees

300K

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