Hulu: Love Island UK

HULU THROWS A BOMBSHELL OF A PARTY

Welcome to the Love Island UK Villa @ the Santa Monica Pier where we created a buzzy, can’t-miss experience designed to drive awareness of the Love Island UK Season 11 launch only on Hulu. We took over the historic Santa Monica Pier's West Quarter and transformed it into a Love Island UK villa-inspired party zone tailored to make all Love Island UK fans fall head over heels. The activation tapped into fans’ every sense with features like a live DJ spinning tunes from the show; custom signage that transported you to Majorca; replicas of the villa’s resort-like backyard including a gym, a green phone booth, villa-style seating, a swing, brightly colored pillows with the show's most famous sayings, lawn games, and of course, free popsicles and water. To top it all off, we had models dressed like Love Islanders (complete with swimsuits and British accents) to interact with fans throughout the experience. We took LA for an iconic blast at the beach and gave the whole town the flutters.

My Role: Event Production and Client Management

1.5M

Estimated Impressions

2K+

Attendees