Diesel: Ride or Die(sel) for NYC
A two day pop-up shop featured limited edition merchandise and souvenirs that embodied the essence of New York and the Ride or Die(sel) spirit. The activation showcased clothing and gifts that communicated the pride we have as New Yorkers, a social worthy photo moment and multiple touch points for guests to feel the emotional connection Diesel has to the City. Consumers were encouraged to shop in the neighborhood and show their receipts at the event to redeem for a Diesel gift.
My Role: Executive Producer and Client Management
Project Stats
24
Celebrities & Influencers
150+
Attendees
500+
Impressions
